Damian Sebastian
Hey there!I'm Damian, a product leader with over a decade of experience working on software projects that digitise the physical world — from freight and logistics to construction, building materials and telecommunications. I’ve helped lead the development of software that brings modern digital experiences to traditionally blue-collar industries, making complex operations radically simpler for the people on the ground.What sets me apart is a mix of domain expertise, deep product intuition, and the ability to work across disciplines. I’m just as comfortable on-site with end users as I am whiteboarding with designers or breaking down solutions with engineers. I understand how great software is built and can translate user needs into scalable solutions customers love.You can explore some of the products I’ve delivered here.Outside of work, I write about product leadership, AI, and lessons from the trenches - a practice that sharpens my thinking and challenges my perspective. You can check out my latest posts here.Always open to interesting conversations, so feel free to get in touch.Cheers,
Damian
Contact
PORTFOLIO
I build digital products that solve real-world problems.Below are a few of the products I've helped bring to life.
PN Portal
PN Portal provides Pacific National customers with complete visibility and control over their freight operations. Features include real-time tracking, booking and trip management, and customer reporting - simplifying complex freight workflows.
Principal Product Owner: 2024-2025
PN Go
PN Go extends the PN Portal to mobile, delivering real-time freight management to teams on the move. Users can access bookings, container movements, and trip details directly from their device.
Principal Product Owner: 2024-2025
HardHat Platform
HardHat is an intelligent platform for blue-collar industries, built on Salesforce. Initially focused on the construction vertical, it digitises key processes, delivers real-time analytics, automates workflows, and connects data across systems.
Director of Product: 2022-2023
Group Product Manager: 2021-2022
HardHat Mobile
HardHat Mobile complements the platform by enabling site teams to manage tasks, report issues, and execute workflows in real time - all synced seamlessly with the web platform.
Director of Product: 2022-2023
Group Product Manager: 2021-2022
Hub Portal (HConnect)
Hub, a web portal within the HConnect product suite, enables construction back-office teams to manage ordering, payments, testing results and project performance, all in one place.
Group Product Owner: 2020-2021
Product Owner: 2017-2020
To learn more about HConnect and Heidelberg Material's Digital Transformation program, click here.
Onsite Mobile (HConnect)
Onsite, a mobile app enabling construction teams to order, track, and manage material deliveries directly from site.
Group Product Owner: 2020-2021
Product Owner: 2017-2020
To hear from one of Australia's largest builders on the value they get from the Onsite app, click here.
